Attracting and Managing Gen Z Workers in Construction Jobs

If your organisation has encountered challenges in hiring Gen Z workers for construction labour hire or permanent jobs, you’re not alone!

Each generation in the workforce has a unique set of values, preferences, and motivations when it comes to work, so it’s worth getting to know what makes Gen Zs tick and how you can attract and retain this growing demographic in the workforce.

The construction industry is experiencing a generational shift, with baby boomers retiring and Gen Z entering the workforce. But, according to Annabel Crookes, President of the Australian Constructors Association (ACA), the next generation is telling us they don’t want to work long, inflexible hours in an old-school industry that values presenteeism, focuses on cost and is struggling to reduce its impact on the environment.

When we stack this against the fact that Gen Z will represent a third of the Australian workforce by 2030, it’s clear that a different set of strategies will be necessary for hiring Gen Z workers in the construction industry and retaining them in the long term.

What Motivates Gen Z Workers?

Sustainability

Having grown up amidst increasing concerns about climate change, Generation Z employees actively seek employers and industries that prioritise environmentally-friendly practices.

In the workplace, Gen Z workers look for organisations that adopt eco-friendly measures, such as sustainable building practices, energy-efficient processes, and a dedication to corporate social responsibility (CSR). 

Equality, Diversity, and Inclusion

Gen Z employees aspire to more than just salary, particularly valuing workplaces that prioritise strong values, especially relating to equality, diversity, and inclusion (EDI) principles. They actively seek organisations that share and embody these values, believing that diverse and inclusive workplaces contribute to innovation and make for a more enjoyable work environment.

Work-life balance 

Gen Z value expect flexible work arrangements and will seek out companies that allow them flexible hours or the ability to work remotely. They see the ability to balance their work life with personal pursuits as crucial for their overall well-being. Gen Z desire workplaces that acknowledge the importance of downtime and supporting mental health and wellbeing at work.

Career progression 

Unlike older generations, Gen Z view career progression as a journey that combines purpose and personal development. They seek transparent and clearly defined career paths, appreciating organisations that provide a roadmap for advancement. For Gen Zs, career progression isn’t just about climbing the corporate ladder but about skill development and making meaningful contributions. Workplaces that offer training opportunities, mentorships and a supportive learning environment will pique their interest. 

Opportunities to work with advanced tech

Gen Z are the TikTok generation – growing up surrounded by smartphones and constant internet presence, they expect technology integration in their daily lives, including the workplace. In fact, 80% of Gen Z individuals desire to engage with state-of-the-art technology in their future careers. 

Tips for Hiring Gen Z Workers and Managing a Gen Z Workforce

As Gen Z becomes a significant cohort in the construction labour hire and permanent workforce, employers will benefit from understanding their preferences and values, all which can make hiring Gen Z workers easier – and make for a more positive workplace. Here are key areas to highlight when recruiting Gen Z workers.

Demonstrate work-life balance, wellness and mental health measures

Gen Z workers want proof they can access some form of flexibility at work and that their workload will be manageable. To attract more Gen Z candidates, be sure to demonstrate your flexible work and wellbeing policies in job postings and in job interviews.

On-site, give employees ample space to take breaks and someone to talk to if they’re feeling stressed. Providing access to wellbeing and mental health resources is also a good idea (and not just for Gen Zs!)

Provide meaningful work and growth opportunities

Look for opportunities to emphasise the meaningful impact of your company’s projects on communities. Demonstrating this impact on the company’s website and social media channels can be a powerful talent attraction tool for Gen Zs.

Provide mentoring opportunities and give workers a clear job progression plan. Gen Zs will also appreciate receiving support for continuous learning through online courses and acquiring certifications.

Show off opportunities to work with advanced tech

Highlight the use of the latest tech in your construction operations. If your organisation is working with drones and augmented reality on site, be sure to showcase a few examples on the company website and social media channels.

Create room for autonomy

It’s a good idea to encourage Gen Z workers to share their ideas and suggestions for improvements to work processes. Encouraging openness has broader positive effects for your entire workforce, but is real selling point for Gen Zs.  

Ensure a positive and progressive workplace culture

Construction companies benefit from actively promoting an inclusive workplace culture. Implement diversity training, inclusive hiring practices and initiatives that celebrate diversity, all which can help create a supportive environment where all team members feel respected and accepted.

Focus on sustainability

Embrace sustainable building materials and energy-efficient construction methods, and actively engage in corporate social responsibility (CSR) initiatives. Highlight any projects that contribute to sustainable urban development and environmental conservation.

Embracing Gen Z is Embracing a Bright Future

Employers that embrace the aspirations of Gen Z will not only be able to hire and retain these workers more easily, they’ll also position themselves for sustained growth.

For more tailored strategies and dedicated support for hiring Gen Z workers, contact the team at JV Recruitment. With offices in Brisbane, Geelong, Gold Coast, Melbourne, and Sydney, our team are ready to assist with all your construction labour hire and permanent recruitment needs.